The CultureX Conversations agenda will be delivered in two parts. Choose to attend just one part or both. View the agenda below.

Tuesday, March 16, 2021
12:00 PM - 12:05 PM (EDT)
Welcoming Remarks
Bill Gannon Zuri Hall Nina Parker
12:05 PM - 12:30 PM (EDT)
A Success Story

We open our conference with a one-on-one with a leading television executive and entrepreneur who shares his road to success, and identifies his process for ensuring inclusion on screen, behind the scenes, and in the audience.  He reviews recent shifts in what audiences demand from TV and digital networks, and what sponsors are seeking in today’s culturally dynamic market.

Byron Allen
12:30 PM - 1:00 PM (EDT)
The 2021 CultureX Awards

The CultureX Awards recognize individuals, organizations, and programs for their outstanding commitment to inspiring cultural inclusion within the television industry, either on the screen or behind the scenes.

Host: Julio Vaqueiro - Noticias Telemundo

Corporate Commitment to Inclusion in Television
Presented to: Starz 
Accepted by: Jeffrey Hirsch - Starz

Executive Commitment to Inclusion in Television
Presented to: Juanjo Duran - Google

Program Reflection of Inclusion in Television
Presented to: Access Hollywood
Accepted by: Scott Evans - NBCUniversal 

Talent Reflection of Inclusion in Television
Presented to: Juan Williams - FOX News Channel

1:00 PM - 1:15 PM (EDT)
Where We Are In 2021?

Get the latest updated report of LGBT characters and storylines on TV in 2021.  This is the 16th year of the GLAAD research study.

Chiqui Cartagena Rich Ferraro
1:15 PM - 1:30 PM (EDT)
Targeting the Maturing Audience

Hear how AARP is using the latest trends in television programming and advanced advertising for reaching maturing audiences in multicultural consumer markets.

Court Stroud Yvette Pena
1:30 PM - 1:45 PM (EDT)
Presence vs Representation: The Value of Being Seen on Screen

With consumers spending nearly six hours a day engaging with content across streaming platforms, broadcast, and cable, it's clear that TV is today's most captivating entertainment medium. But TV also holds the power to educate and inspire, to bring people together around common interests, and ultimately, to improve the world. Who we see on-screen in content as well as how we see them play critical roles in informing identities and influencing our personal attitudes and beliefs. This presentation will focus on diverse representation in entertainment content, the role this plays in identity formation, and key takeaways for the television industry and media leaders.

Stacie M. de Armas
1:45 PM - 2:15 PM (EDT)
A Producer’s Tale of Reaching the Desired Audience

Traditionally, it has not been easy to sell-in a show led by a person of color or any other member of an underrepresented audience. Listen to two producers who have overcome this challenge and shown how these programs have attracted a valuable audience.

Tom Umstead Jaime Dávila Kysha Mounia
2:15 PM - 2:45 PM (EDT)
Content & Casting for CultureX Audiences

This panel of content providers, programming acquisition, and distribution executives discuss the issues, challenges and opportunities ahead for serving culturally-targeted audiences now and in the future. 

MaryAnne Howland Shane Cannon David Chu David Chu Glenn Goldsmith Jorge A. Tanaka
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]
Tuesday, March 16, 2021
2:45 PM - 3:00 PM (EDT)
TV Advertiser’s Commitment

Hear from an industry-leading media buying executive about recent developments in a specific multicultural audience segment and their perspective on the process for diversity and inclusion within the advertising industry.

doris huang Court Stroud
3:00 PM - 3:30 PM (EDT)
Tough Conversations That Advance Inclusion in the Writer’s Room

How do you tackle tough conversations about racial unrest or create safe spaces for unrepresented groups to share their POV in a writers’ room?  Join WarnerMedia’s equity and inclusion leaders for a conversation centered around their efforts to eliminate bias and encourage representation in work culture and content through race related listening sessions curated for executives, showrunners, content creators and crew.

Tom Umstead Karen Horne Samata Narra
3:30 PM - 4:00 PM (EDT)
The Benefits of Inclusion

Efforts to ensure ethnic and cultural inclusion may be challenging, but they are also worthwhile.  Join this conversation with the executive, showrunner, writer, and talent from a leading program who discuss the impact that “inclusion” has made on the profitability, or promotability of their show.

Jon Lafayette Jon Lafayette Melody Cooper James Goldman Diana Mogollón Lisa Morales Joel Oulette
4:00 PM - 4:15 PM (EDT)
Managing Diversity From The Top

This Chief Diversity Officer brings her experience to a leading cable company.  She shares how the company's management has embraced the spectrum of inclusion.  The result is a better, happier workplace.

Rhonda Crichlow Tom Umstead
4:15 PM - 4:50 PM (EDT)
The Diversity Roundtable, presented by The Walter Kaitz Foundation

This panel of Diversity Officers and executive search executives share their most recent inclusive processes for ensuring equitable results in recruitment practices and hiring procedures.

Michelle Ray Michelle Ray Ann Carlsen Margaret Lazo PaShon Mann Aisha Thomas-Petit
4:50 PM - 4:55 PM (EDT)
Closing Remarks
Zuri Hall Nina Parker
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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