Rich is GLAAD's Chief Communications Officer and an Executive Producer of the GLAAD Media Awards. He oversees GLAAD’s Communications department as well as GLAAD's Press, Talent Relations, News and Rapid Response, and Creative departments. He also leads GLAAD's social media team, which was recognized as an Official Honoree at the 2020 Webby Awards in the category for “Social: Public Service & Activism.” Ferraro leads much of GLAAD's behind-the-scenes work with journalists, content creators, social media platforms, and global brands. Since he started at GLAAD in 2008, Ferraro has worked on hundreds of LGBTQ-inclusive media projects and in 2015 he received a Daytime Emmy Award as part of the team behind the MTV and Logo documentary “Laverne Cox Presents: The T Word.” He currently sits on Twitter's Trust & Safety Council and Facebook's Network of Support, organizations that provide feedback on LGBTQ policy and inclusion to both platforms. He has advised companies including Delta, P&G, Kellogg's, Absolut, Bud Light, among many others, on LGBTQ-inclusive advertising and has programmed LGBTQ private events featuring global CEOs during the World Economic Forum Annual Meeting in Davos, Switzerland. He also launched GLAAD's first LGBTQ-inclusive books for children and families through a partnership with Little Bee Books. He is also an Executive Producer of the GLAAD Media Awards stage show and leads the selection process for the GLAAD Media Award nominees, honorees, and award recipients. He also sits on the Board of Directors of the Public Relations Society of America's New York chapter where he runs diversity & inclusion initiatives for the chapter.